The Big Heart of Merthyr Tydfil


Welcome to The Big Heart of Merthyr Tydfil

Business Improvement District renewal ballot – summer 2017

The Big Heart of Merthyr Tydfil has been delivering activities and services in Merthyr Tydfil town centre since October 2012. To deliver a further 5 years of projects, we need a YES vote from businesses in June & July 2017.  


The next 5 years, 2017 – 2022, needs a YES vote.

This year, The Big Heart of Merthyr Tydfil BID reaches the end of its first 5 year term. We have delivered a range of activities and services against a backdrop of economic uncertainty but also at a time of considerable regeneration in our town centre.  We know from your feedback that you value the services we have delivered and that you feel that the town centre has benefited as a result.


We have drawn up our Business Plan 2017 – 2022 based on the information you provided to us in our consultation earlier this year. It sets out our proposals for the next five years, including our plans to extend our boundary at the southern end of the town.  You can download the Business Plan by clicking on the link to your right.


Over the last five years The Big Heart of Merthyr Tydfil has delivered a vast range of projects; without a YES vote in this summer’s renewal ballot, they will cease. There will be no Saturday £1 parking initiative, no hanging baskets and floral planters, no summer festivals, no town centre awards, no loyalty schemes, no business crime reduction partnership, no We Love Merthyr campaign, no shop front improvement grants and no initiatives to reduce core business costs. All this activity – and more - will end.


If you want these initiatives to continue, together with a range of new projects which you’ve identified as important to you, then we would ask you to vote YES in the renewal ballot this June / July and give The Big Heart of Merthyr Tydfil a further 5 year mandate.



Businesses and organisations voted to introduce The Big Heart of Merthyr Tydfil Business Improvement District (BID) back in 2012. In the subsequent period, the BID has played a big part in the many positive changes that have transformed Merthyr Tydfil. During that time we have invested over £900,000 into our town centre. We have worked with you and our many partners to make our town a more welcoming, attractive and safe place to visit, work and crucially to run a business.


A BID is a business led and business funded organisation formed to improve a defined area, in our case Merthyr Tydfil town centre. In essence, businesses decide what improvements they want to make to their town and what projects and services will add value to their business. They determine how these will be managed and delivered.


The BID is funded through a BID levy, based on the rateable value of each property, and the money is ring-fenced and used by the BID to deliver the business plan. Once a majority vote in favour of the BID has been achieved, the BID levy becomes mandatory on all eligible ratepayers.


Rateable values in Merthyr Tydfil have come down on average over 35% as part of the rates revaluation which came into operation in April 2017. For this reason the levy will be set at 1.8% from October 2017 with an annual allowance of up to 2% for inflation. The current levy is set at 1.51%.


Whilst the BID goes through the renewal process, we continue to deliver the services we always have. You can find out more by clicking on the 4 themes below.

Meet the team

Our BID Board is made up of owners and managers of local businesses, landlords and representatives of the public and third sectors. They bring together their expertise, ideas and enthusiasm in order to guide the BID forward and to support the work of the BID Co-ordinator. Independent and national businesses are represented as are the daytime and evening economies as we try to develop and deliver the best possible programme for the whole of the town.

The board’s members are happy to meet you or visit you in your premises to discuss any aspect of the BID’s work and what it can do to support you.

BID Co-ordinator Antonia Pompa joined The Big Heart of Merthyr Tydfil in June 2013 and brings with her over 20 years of experience of events and marketing, town centre management and project delivery. Antonia is based in the BID office at 13 Wheatsheaf Lane (next to Busy Bee Fish Bar) and is happy to meet businesses there or to pop out and visit you if that is easier. Feedback on ongoing projects is most welcome as well as ideas for the future so please do get in touch.